VIDEO LEAD: SUSAN GOLKIN GCD/BBDO

ART AND DESIGN: STEVE GAMMEL

 

Objective: Launch the new visual identity for Choose to Smooth - the new Venus platform

 

Every brand has multiple agencies working across countless disciplines. Many times the normal behavior for those agencies to fight it out throughout the year for the big idea. So when working on the Venus business, it was a welcome surprise that all the agencies worked well and trusted one another. This campaign was a great example of that level of professionalism. Not only did my team create beautiful instore displays when this campaign launched, but I was lucky enough to be asked from BBDO and Gillette clients
to help when the campaign TV copy went
into production. 

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Working as a creative lead with my partners
I helped to bring this wonderful campaign
to life.