Objective: Combine the idea of "satisfaction" with conversion at Walmart

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The Walmart exclusive Big Mood Gifting program brought the Snickers brand equity of satisfaction to life in a unique creative campaign. The solution leveraged #bigmood in a micro-gifting platform that connected with younger consumers who forgot about Snickers at Walmart.

 

With the help of influencer Caleon Fox, we created six GIFs/moods that turned GIFs into gifts, allowing the brand to engage and convert shoppers by making a cultural connection into a seamless digital transaction.