Snickers is all about satisfying hunger. So when we found out Dollar General shoppers way over-index as fans of the WWE, we decided to help them step into the ring and slam their hunger. 

 

Five exclusive Snickers bars featured catchphrases from everyone’s favorite WWE Superstars. As fans piled instore, they also got the chance to upload a photo, put their face on the over-the-top wrestling pose of their choice, and then share out their Superstar alter-ego with the world. Each share brought attention to the exclusive bars, while also giving fans a taste of the spotlight. 

From collectible packaging to eye-popping point of sale, an ultra-engaging Superstar Yourself experience, WWE TV
tie-ins, and tons of digital media doing its own heavy lifting, this experience showed the price-sensitive DG shopper that there are some deals you simply just can’t put a price on.