Objective: Drive awareness of the new colors within the Birthday collection

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Miracle Gel revolutionized the nail polish industry with its innovative two-step system, providing a flawless manicure that lasts up to 10 days. So, when the brand’s 10-year anniversary arrived, we knew we had to make a bold statement to unveil the new colors in this beloved collection. To reflect the product’s vibrant, high-shine finish, we created a dynamic spot with bold graphics and inflatable-inspired visuals, turning the new color collection into an exciting, instantly recognizable concept—all in just 15 seconds.