Objective: Create an Olympic program that highlights the benefits of a 3 bladed, all-in-one system for Latin American shoppers.

 

Venus, as a brand, has been doing very well in Latin America since it's launch into stores many years ago. But the Venus Breeze line had been struggling, as shoppers did not understand the idea around an all-in-one razor. Just add water - No prep needed. We took this as our jumping off point. Knowing that the Olympics would soon be in RIO,
we created a program that celebrates the
use of the product in a way that also got us incremental display during the
time period.