Objective: Drive awareness of the new longer-lasting formula and covert sales of GKP 

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I created a TV spot for Sally Hansen’s Good.Kind.Pure nail polish that not only spotlighted its clean, vegan formula and new long-lasting wear, but also resonated with consumers in a big way. The spot brought energy and fun to the idea of conscious beauty, proving that plant-based polish can still bring bold color and serious staying power. The results spoke for themselves—the campaign didn’t just raise awareness, it drove sales, helping make Sally Hansen the number one business at COTY. Clean beauty never looked so good—or performed so well.