Objective: Create a customized program that felt like the brand all while still highlighting the connection with every fan - the team.

 

If the brand was going to win in Denver, it was not going to do it by talking taste, calories or awards. To win we took a different approach. It's a fine balance to build brand identity while tapping into an emotional benefit for every city - their team. This work utilized an illustration style that set the beer apart and showed fans all over Denver that Miller Lite is just as big of a fan of the Nuggets as they are. This unique illustration gave our shoppers something they could keep and covet. The idea put Miller Lite in the consideration set against any beer at the Pepsi Center.