Objective: Bringing OGX’s iconic shelf power to the digital aisle.

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Led the development of a data-driven digital campaign that transformed OGX’s online presence and sales performance at Target.com and Walmart.com. Reimagined the brand’s iconic bottle shape for digital, driving awareness and engagement through targeted mobile media, behavioral insights, and contextual placement. Partnered with 22 retailer-specific lifestyle influencers to create authentic, shoppable content with direct API tracking—connecting engagement to measurable add-to-cart conversions.