Objective: Use the power of Gillette to create a one-of-a-kind BOND partnership

 

When Gillette partnered with the Bond franchise, my team knew that a razor alone would not draw retailers into the idea. That is when we tapped into the breadth of the P&G portfolio and not only created a custom scent, inspired by this amazing franchise, but we also created a pure steel Fusion ProGlide and packaging - stylish enough to be the ultimate gift during the holidays.