Objective: Drive sales and incremental displays at Dollar General

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My team and I created a high-impact program that brought together Snickers, WWE, and Dollar General in a way that truly packed a punch. Tapping into WWE’s loyal fanbase, we launched a social-driven campaign that let viewers “slam their hunger” with a customized Snickers bar—available exclusively at Dollar General. The program seamlessly connected the action on screen with an interactive, purchase-driving experience for fans at home. It didn’t just get people talking—it got them buying—driving major engagement and making it one of the most successful programs Snickers has ever had at Dollar General.