Objective: Help new off-road enthusiasts see the benefit of BFG tires

 

For BFGoodrich Tires, I designed a brochure aimed at welcoming new off-road enthusiasts into the adventure. The goal was to create an energetic, visually driven piece that made the world of off-roading feel exciting and accessible—while also educating readers on why the right tires are essential to every journey. Through bold imagery, approachable copy, and clear scenario-based insights, the brochure guided drivers through the challenges they might face on the trail and how BFGoodrich tires empower them to take on any terrain with confidence. The result was a piece that blended inspiration with information, helping new adventurers feel ready to roll—and reminding them that every great off-road story starts with the right traction.