Venus Swirl (the female answer to flexball technology) the ask was to launch this razor in the same manner as male. But, when looking at the brand, we noticed that female has a specific advantage over Gillette. The product, itself, had a physical attribute that made the notion of "contouring over curves" so much more understandable. - a beautiful metal ball integrated right into the handle.

 

My team took this notion as our jumping off point. And working with our great partners at BBDO NY, we made sure the ball showed up at every touchpoint from TV to in-store displays. The ball was our benefit demo, and it resonated with women everywhere, making the Swirl launch the biggest in Venus history.