For the vast majority of fans, the Super Bowl isn’t about the game. It’s about the party. So our goal in 2020 was to own the games - around the Big Game. With this innovative digital experience we got party-goers in on the action. Players were able to win cash or thousands of other sweet prizes thanks to everyone’s favorite Super Bowl sweets. And while the game was a hit, it was the design system that really stole the show with flexibitly designed to bring in any and all brands.