gillette Aisle re-invention

Objective: Rethink the category while giving our brands more shelf space

​

Innovation drives the shaving category for both males and females. That's why it's important for any brand to own the aisle communication within the channel. Using HXP strategy, and clear navigation, inspiration, and education, we created a brand experience for Gillette that was both retailers agnostic and scale-able for any region. Driving consideration and incremental skin care ideas for any consumer.