Objective: Gain sell-in and sell-through at its key customer

 

Cautious of the fact that Gamers have unique rituals, their own media channels, and a reputation for utterly destroying brands that try to activate in their space inauthentically, we created a platform for Papa John’s that shows Gamers the brand truly gets them, with the launch of a truly breakthrough piece of gaming technology. ​

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The Quick Order Controller is a functioning gaming controller that houses a “quick-order button.” Mid-game, Gamers can simply press the button and instantly place an order for a Papa John’s Gamers’ Bundle: 2 Papadias and 2 MTN DEWs. Without ever hitting pause, a ready-to-eat meal or snack will arrive on their doorstep within minutes giving them the fuel they need to “power up and play on!”