What if P&G—the authority on all things bathroom—told fans it was OK to have party poopers?

Because having a party means a revolving door of people visiting the bathroom, we had a role to play at Super Bowl parties—even if guests weren’t ready to embrace this idea.

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We needed a way to make prepping bathrooms as much fun as getting the rest of the house ready: A rallying cry for hosts. With this in mind, my team landed on a cheeky yet simple way to grow excitement around bathrooms: Prepare for the #bathroomblitz and confidently cheer
“Go #2.”

 

Because while your Super Bowl guests are enjoying pizza and beer now, they’ll spend halftime as “Go time”—messing up the bathroom.