When it comes to Febreze sales, fall and winter are the key time periods for this brand. So needless to say we didn't often get incremental merchandise during the
summer season.

My team set out to change that. Taking the average calendar year, we used truths in people's behaviors to drive new ideas for the brand. In Summer we found countless items that could not be washed and created an unmet need when there weren't any. From there we brought the idea to the largest retailer in the world - driving sales and getting incremental display in a time period that was usually light.