Role: Creator and Illustrator

 

The Integer brand had been consistent for almost 10 years. Years of corporate identity made the brand feel cold and unimaginative. This was the opposite of an agency that was warm, friendly and ultra-creative.

 

I took this as my jumping off point to evolve the brand. I first looked at the materials and changed white to warmer tones and photography to illustration. The change was immediate. From sketchbooks to art installations in the halls, the space was immediately filled with reminders of our global presence and love for the craft. This inspired those that walked the halls everyday.